Stakeholder engagement and value creation

The media is a contact point with external stakeholders and the public, keeping them informed of facts, business developments, new products, services, and the impact of our business on society.

Needs and expectations

The media require accurate, timely information, unrestricted access to our representatives, and clear communication to effectively cover our business, offerings, and impact.

Means of engagement

• Media releases and product-related publicity
• Product and service launches
• Face-to-face and digital engagements
• Roundtables

How we engaged

• We issued media releases and publicity across mainstream and digital platforms
• Product and service launches
• Facilitated interviews with the CEO and key executives
• Ongoing communication with local and regional media

Performance measures/value delivered

• Our media tonality score is 95%, up from 90% in 2024
• The media featured more than 30 mainstream stories about the Fund
• We kept our stakeholders and public informed of the facts, business developments, new products, services, and the impact of our business operations
• Social media content penetration increased from 55.9% in 2024 to 78%

Risks

• Rapid advances in social media and AI with associated stakeholder scrutiny on misinformation

Natural resources such as water, energy, land, and air are essential for us, our stakeholders, and future generations. Caring for these resources is vital to ensuring a sustainable future for all.

Needs and expectations

Proactive management of environmental and climate risks within our strategic and operational activities.

Strategic response to deliver value

We actively address environmental challenges, including climate change, and work to reduce pressure on natural resources.

Means of engagement

• Presentations and strategic engagements by the MD with external stakeholders and executives
• Face-to-face and digital engagements
• Roundtable discussions on climate change impact and funding

How we engaged

• Minimising our direct environmental impact
• Assisting consumers in sustainable consumption, financial well-being, and the transition to a low-carbon economy
• Strengthened environmental and social risk management practices to better handle climate risks in our communities

Performance measures/value delivered

• As a leading social security fund, we play a key role in climate change mitigation
• Our MD actively participates in sustainable development, climate change, and resilience forums and dialogues
• Our real estate developments include measures to mitigate environmental and climate risks
• We continue to implement waste management and disposal practices in all major procurements where required
• Some of the SGBs, such as Kalaa Mugosi Women Empowerment, supported through the Hi-Innovator programme, improve coffee growing and processing by purchasing beans from over 1,200 small-scale farmers in Eastern Uganda. This supports environmental protection and climate change mitigation efforts

Risks

• A lack of comprehensive climate-change response and sustainability-related policies and standards may lead to environment and climate related disasters in the communities we serve

Opportunities and outlook

• Implement and create awareness of environment and climate risk mitigation measures and practices