Our Strategy
Strategy @ a glance
Strategy at a glance
Our FY2025 Strategy, launched in 2015, remains fundamentally sound as we advance toward Vision 2035.
Our core purpose
Our purpose is to make lives better. We passionately dedicate ourselves to making saving a way of life, to enable more and more people improve their well-being
Our vision
To be the social security provider of choice
Our core purpose and vision guide our strategic direction and remind us of why we exist for long-term sustainable value creation
Vision 2035: 50:50:95
Reach 50% coverage of Uganda’s working population enabling at least 15 million Ugandans to actively save with the Fund
Grow our Assets Under Management to UGX 50 trillion and beyond powered by sound investment strategies and sustained contribution growth
Achieve 95% stakeholder satisfaction: Sustain a 95% customer satisfaction rate, by continuously improving service and deepening member relationships. Maintain a 95% staff engagement rate, by creating a workplace culture that values purpose, performance, and people
Vision 2035 illustrates the three pillars that underpin our strategy and what we aim to achieve by the end of FY2035
Our digital innovation strategy is key to remaining relevant and supports the achievement of our measurable objectives
Below is a snapshot of our refreshed FY2035 roadmap, with two headline changes:
Our refreshed values clearly define the behaviours we expect to ensure we execute with excellence on the path to Vision 2035.
Financial inclusion as a core pillar
We have made financial inclusion a central aspiration. By broadening our product suite and building both the capacity and motivation to save in underserved communities, we will:
- Promote economic empowerment
- Encourage voluntary savings and financial resilience
- Grow our membership to 15 million Ugandans
UGX 50 trillion AUM target
Building on our balance sheet strength, we will:
- Mobilise private capital into high-impact sectors
- Reduce government-borrowing dependency, thereby diversifying our funding sources
- Drive sustained, double-digit returns for members through disciplined portfolio management
Sustainability and value drivers
Unlocking sustained value through ESG considerations
Create value
Through initiatives to address sustainability challenges (SDGs)
Protect value
By mitigating social, environmental and governance risks
Enable value
Through partnerships and stakeholder engagement
Our commitment to create, protect and enable value is demonstrated through our support of ESG imperatives and our strong stakeholder relations
Refreshed values
Member focused
Focusing on our member inspires us
Creativity
Doing more, doing better with what we have
Collaboration
Different skills, one body, one purpose
Integrity
Truthful in our actions, responsible for our decisions
Our values form the foundation of our commitment on how we engage internally and externally with our stakeholders and support integrated thinking across our operations
Our environmental, social and economic sustainability drivers
Customer satisfaction
Social responsibility
Financial resiliance
Inclusivity
Environmental protection
Our sustainability drivers are embedded in our strategy and are focused on ensuring sustainability for our business, customers, communities, society, the economy and the environment
Our stakeholders
Our stakeholders are integral to our business and play a vital role in enabling us to create a stronger legacy in our promise to make lives better now and for generations to come. Our stakeholder conversations shape how we define and execute our strategy to include materiality, new business opportunities and sustainable development
Members
Employees
Regulators & legislators
Media
Suppliers
Communities
Industry associations
