Based on our business model that optimises capital inputs to create sustainable value, we made purposeful trade-offs to support our strategic priorities. These decisions involved reallocating resources and repositioning efforts to ensure that immediate operational impacts were carefully managed, while long-term outcomes such as national development and generational empowerment are maximised.
The trade-offs that we have made during the reporting period and the rationale for our decisions are reflected below.
This strategic decision, aligned with new legislation and our Vision 2035 targets, culminated in the successful launch of a voluntary product line. Central to this was the internal development and deployment of the Smartlife platform, a tailored solution designed to enhance product delivery, strengthen customer engagement, and improve operational efficiency.
This innovation was made possible through targeted recruitment and upskilling, representing an upfront investment that has significantly strengthened our internal capacity. The result is faster, more secure digital service delivery, with reduced reliance on external vendors.
While the process demanded considerable time and engagement across the organisation, it created the foundation for a stronger, more unified culture. As part of this cultural transformation, we launched the Culture Ignite Project, an initiative designed to redefine and revitalise the Fund’s core values. Through focus groups and active participation at all levels, staff played a leading role in shaping the future of our workplace culture.
This is not just a refresh of values, but a cultural reawakening, ensuring that the way we work consistently reflects our purpose and long-term vision.